Search Engine Optimization

SEO stands for Search Engine Optimization and is extremely important when it comes to managing your business’ online presence. Search engines rank webpages according to relevancy, displaying content that best fits what the user is searching for. As opposed to paid advertising (PPC), SEO focuses on heightening the visibility of your website in a search engine’s unpaid, or “organic”, results. Search engine optimization or SEO in short, is a set of rules that can be followed by web site owners to optimize their web sites for search engines and thus improve their search engine rankings.



Why is Search Engine Optimization (SEO) important for your website?
An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can't see and understand a web page the same way a human can. The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and gain visitors to your web site or customers to your on-line store you need to rank as higher as possible. SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site. EO is also good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.